What To Look For In Business Communication Tools

With technology growing increasingly pervasive, business communication tools are becoming critical in enabling efficient and effective communication within and beyond an organization.

Business communication tools range from services that assist with messaging and file-sharing to more comprehensive platforms that include features for managing projects, collaborations, and communications.

When evaluating business communication tools, it is important to consider the specific needs of your organization.

In this article, we’ll cover:

1. The benefits of using business communication tools

2. What to look for in a business communication tool

3. How to choose the right business communication tool for your organization

Let’s get started!

Benefits of using business communication tools

Though the benefits of using business communication tools vary depending on the tool, there are some key benefits that are common to most tools:

1. Increased efficiency: Business communication tools can help organizations communicate more effectively and efficiently. This can lead to improved productivity and reduced time wasted on communication-related tasks.

2. Improved communication: Business communication tools can help organizations communicate more effectively both internally and externally. This can lead to improved relationships with customers, suppliers, and other stakeholders.

3. Enhanced collaboration: Business communication tools can help organizations collaborate more effectively. This can lead to improved team productivity and better results.

4. Greater flexibility: Business communication tools can help organizations communicate in a variety of formats and across a variety of devices. This can lead to increased flexibility and improved communication for employees who are often on the go.

What to look for in a business communication tool

Generally, business communication tools fall into one of two categories: messaging tools and project management tools. It’s important that your tools are multi-device compatible, considering up to 85% of employees use multiple devices when communicating.

Messaging tools

Messaging tools are simple, easy-to-use applications that allow for the exchange of messages and files between team members. They’re perfect for quick communication needs, such as sending a quick update to a colleague or sharing a file with a team member. For example, popular messaging tools include WhatsApp, Slack, and Microsoft Teams.

Retention360 provides high quality direct messaging tools that let you interface with your customers directly. It’s part of our core value offering: improve customer retention rate across all stages of their journey.

Project management tools

Project management tools are more comprehensive applications that allow for the management of projects, collaborations, and communications. They typically include features such as task lists, file-sharing, chat capabilities, and reporting tools. Project management tools are ideal for organizations that need to manage multiple projects and collaborate with team members located remotely. For example, popular project management tools include Asana, Trello, and Jira.

When evaluating business communication tools, it is important to consider the specific needs of your organization. Here are some factors to consider:

1. The size of your organization

The size of your organization is an important factor to consider when selecting a business communication tool. If you have a large organization, you’ll need a tool that can accommodate a large number of users.

2. The type of communication you need to facilitate

Different types of communication require different tools. For example, if you need to facilitate video conferencing, you’ll need a tool that supports video conferencing, such as Zoom or Microsoft Teams. 

3. The features you need

The features you need depend on the type of communication you need to facilitate. Some common features include messaging, file-sharing, and project management.

4. The platforms you need to support

Not all business communication tools support all platforms. Make sure the tool you select supports the platforms you need, such as Windows, Mac, iOS, and Android.

How to choose the right business communication tool for your organization

Now that we know what to look for and some of the benefits, the practical question remains: how do you choose the right business communication tool for your organization?

The process of choosing a business communication tool should start with an assessment of your needs. What are the specific areas in which you need better communication? What features would be most helpful?

After you have a good understanding of your needs, you can start to evaluate different tools against those needs. Look for tools that offer the features you need and are easy to use.

Consider also the size of your organization and how widely the tool will be used. Some business communication tools are better-suited for small organizations, while others are more suitable for large enterprises.

Finally, be sure to test out different tools before making a decision. Most tools offer free trials or demo versions so you can try them out before signing up.

Retention360 in particular has spent thousands of hours honing the perfect demo system for prospective clients. We know that clients want a simple, navigable experience that effectively shows the benefits of our software, and our team has done everything in our power to make it as seamless as 1–2–3. Just head over to our demo link and get started today!

In closing

Business tools are an important part of effective communication within a company. When looking for the right tools, it is important to consider the needs of the company and the employees. There are a variety of options available, and each has its own benefits and drawbacks. By choosing the right tools, a company can improve communication and collaboration between employees.

Nick

Nick